De to forskere, Kuhrana og Nohria, siger det således om ledelse som profession og etik:
"Managers have lost legitimacy over the past decade in the face of a widespread institutional
breakdown of trust and self-policing in business. To regain society’s trust, we believe that business leaders must embrace a way of looking at their role that goes beyond their responsibility to the shareholder to include a civic and personal commitment
to their duty as institutional custodians."